Discover More Qualified Opportunities With Predictive Marketing
Preventive Lead Leakage
Prevent leads from slipping through the cracks by nurturing leads and increasing user response rates that drive better sales results.
Predictive Lead Scoring
Predictive scoring can help the sales team craft the appropriate sales messaging for correlating an enterprise’s offering that will be of the most interest and relevance.
Predictive Lead Nurturing
Building relationships by predictive and valuable info & on-going contact to qualified prospects, even though they are not yet ready to buy, so you stay top-of-mind when they are ready to buy.
Personalized Campaign Messages
Email campaigns can leverage predictive marketing research to deliver personalized messages to customers in their inboxes.
How Predictive Model Works?
Understand-Data
Identify the data that is relevant
Prepare-Data
Integrate and enrich the data into an analytical data set
Build Model
Run statistical and machine-learning algorithms to find the model
Evaluate
Test the model to make sure it will work
Deploy
Use the model in applications
Monitor
Measure the effectiveness of the model in the real world
Benefits Of Predictive Marketing
Pipeline Growth
Enable marketing and sales team to focus on accounts that have the highest propensity of buy
Increase Conversion Rate
Increase conversions with personalized, well-targeted marketing that turns prospects into customers
Deal Velocity
Mover deals through the funnel at faster rate by using the customer insights.
Marketing & Sales Efficiency
Marketing can focus on right programs and sales is able to spend less time prospecting and more time selling.
Introduction to Predictive Marketing
It’s no wonder that predictive analytics is emerging as central to the modern marketing organization. By leveraging data science, leading B2B marketers are generating business pipeline more intelligently. This whitepaper will help you to start with your predictive marketing journey and deploy your own model with different analytics options and statistical analysis.
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