Asia's Communication Giant Migrates to Salesforce CRM to achieve Business Agility with Digital Transformation

• Salesforce Sales Cloud for handling all aspects of pipeline management: enablement for its 700 strong sales team covering the following :
  • Account/Contact Management
  • Sales Process Execution – territory management, lead/opportunity assignment using a combination of standard/custom rules, quota and forecasting, approvals
  • Account Planning
  • Competitor Information Analysis
  • Products, product schedules & price books, product selection customization based on the product family
• Salesforce Partner Community Cloud to allow its 1000+ Sales Partners to collaborate with the client’s sales team
• Einstein Analytics for self-serve and intelligent analytics combined with predictive capabilities, again natively connected to Salesforce and also integrating with the enterprise data warehouse for delivering the customer360 view
• MuleSoft powered Integration that stitches this powerful platform with customer’s existing technology assets, data, and other 3rd party systems
  • Account management backend system callouts with UI management through custom metadata to MuleSoft
  • Govt. Regulatory Authority System(legacy system) callouts with UI management through custom metadata to MuleSoft
• Other tools and customization highlights include :
  • Developed windows-based scripts to auto-extract incremental data on periodic intervals for around 25 objects, in the form of flat files, from Salesforce to an FTP server
  • Building a custom javascript tool for uploading large PDF files from a 3rd party DB to Salesforce avoiding heap-size issues which one would otherwise run into using apex/data loader

Benefits

• Integration of all systems provided a single consolidated Customer360 view in Salesforce
• Also, better visibility of the sales pipeline, nurturing, and an ability to collaborate, lead to faster conversions of leads
• Optimal utilization of sales team with a logical and better distribution of the pipeline leads/opportunities
• Improved Channel Partner experience as a result of better enablement and engagement,  powered by out-the-box partner relationship management features available with Partner Communities
• Self-serve analytics, real-time insights, and predictive capabilities with Einstein Analytics