Invacare enables Email Integration for CRM On Demand to enhance Customer Experience

Bridgend Wales, UK (May 28, 2013) – Invacare a global leader in the manufacture and distribution of innovative home and long-term care medical products today confirmed its deployment of integrating its existing email platform with Oracle® CRM On Demand to enhance its Customer Experience.


Customer experience is of paramount importance to any customer centric organization and a positive Customer Experience (CX)s enable businesses to attract more, retain more, sell more, sell for more, and do more.

With this integration Invacare enables its CRM users to link prospect and customers emails with the CRM data for a 360° view of customer interactions. The CRM Email Integration also eliminates the switching between email programs and CRM modules, which always has been a challenge.

CRMIT’s CRM Email Integration provides a comprehensive solution to manage, capture, collate, respond and distribute important customer email activity all within the CRM system. Every update, development and opportunity are immediately shared with appropriate team members, without having to manually update or append any new information. One of the key features of the new CRM++ Email Workbench is the ability to link prospect and customers emails with your CRM data, so you have better information about your interactions with customers. The seamless automation of service requests and one-stop email communication aids better visibility and accessibility to all customer information and emails within the system.

While CX isn’t just about technology, enabling great Customer Experience (CX)s at scale does require a wide range of software solutions and Oracle® is one of the only Customer Experience (CX) vendor that can claim it has every capability mentioned within a comprehensive Customer Experience (CX) portfolio offering, including Oracle® CRM On Demand and Oracle® Fusion CRM. The CRM Email Integration 2.0 integration support for these offerings showcases our focus and commitment to extend the Customer Experience (CX) expertise to our existing and potential customerssaid Vinod Reddy, Founder & CEO, CRMIT Solutions

About Invacare Europe

Invacare Europe is part of Invacare Corporation, headquartered in Elyria, Ohio. It’s the global leader in the manufacture and distribution of innovative home and long-term care medical products that promote recovery and active lifestyles. Invacare employs approximately 6,200 associates and markets its products in 80 countries around the world. The Company is listed on the New York Stock Exchange under the symbol IVC. For more information about Invacare and its products, visit Invacare’s website at

About CRMIT Solutions

CRMIT Solutions is a pioneer Salesforce Managed Services Provider focusing on digital transformation solutions to deliver Customer360. Salesforce Managed Services involve the assessment of a customer’s environment to boost user adoption, allowing one to maximise the Salesforce Return on Investment. With over 200 certified CRM & business intelligence consultants and 1000+ successful deployments globally, CRMIT has successfully acquired customers across various domains, including manufacturing, healthcare, financial and human services.