Blog

‘Customer Experience’ – Is it only for B2C?

September 30, 2014

The stereotype notion that has emerged in the industry is that Customer Experience or ‘CX’ is only meant for B2C businesses and consumers. I cannot disagree more! The problem is a social engagement or social...

Modern Customer Service for Life Sciences

September 30, 2014

Science is bad business. The ends never meet, and the people are rarely on your side. Life science is possibly the worst of them all! The life of Life Sciences is riddled with externalities of...

Influencing Consumer Behavior with Retail and Consumer Insights

September 30, 2014

Authored by David Dorf, Sr Director of Oracle Retail Solution Instacart represents an evolutionary path for the retail industry. They do a good job bridging the two worlds in retail. Crowdsourcing is a dead end,...

Delivering an Extended Customer View to Transform Financial Services Engagement

September 30, 2014

Of this, there should be no question that Financial services are intricate work. The quants are just riding the waves. Neither at the macro nor at the micro economy is there a dearth of demand...

What’s there for Today’s Citizens from The Internet of Things and Big Data?

September 30, 2014

The Internet of Things, such as sensors and network technology, is changing company processes and consumer interactions - and even entire business models. More objects are becoming embedded with sensors and gaining the ability to...

Innovating to Support CX and Student Experience with Oracle CX Cloud Solutions

September 30, 2014

Current technology has changed the way higher education industry works, the way education institute manage and engage students are changing. Institutions interact with students at different stage, level and with different objective. The entire student...

Platform as a Service (PaaS) to be adopted by 72% of companies by 2017

September 30, 2014

Platform as a Service (PaaS) Platform as a Service (PaaS) is a standardized, shared, and elastically scalable application development and deployment platform delivered as a service over the cloud for anyone to access and use...

Delivering on Customer Experience and Digital Engagement in Insurance Industry

September 30, 2014

Insurance is one of the industries with low number of customer touch points. But the business process and the possibilities are so complex, each touch point is a potential nightmare, or a potential opportunity. Customer...

Orchestration Across the Ecosystem to Drive Omnichannel Marketing Success

September 30, 2014

Multichannel was a cool thing to do. And then, it got complex. This is because new channels are getting added almost every day. They are in control of different players. It will take some time...

The Changing Landscape of Data Management for Marketers

September 30, 2014

The digital age is no challenge to traditional marketers. The medium is the message for any brand that seeks, competes, to be bought. The digital age poses certain things to the marketer. It emphasizes accuracy...