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Build email, blast and manage responses from Oracle Sales Cloud

May 12, 2015

Sales representatives and sales managers can create sales campaigns to reach out to contacts within their territories. Using sales campaigns, they invite contacts to an event or inform them about a product launch. Using a...

Oracle Mobile Application Framework for a More Engaging Customer Experience

March 25, 2015

Oracle Mobile Application Framework (MAF) within JDeveloper provides a feature-rich framework for mobile application development under the umbrella of Java Technologies. This widened the paradigm for mobile application development because it had always been a...

Contextual Enterprise Applications

March 10, 2015

We live in an age of ‘Consumerization of IT.’ There is very little doubt that this reality will have to be embraced by organizations in the coming years. Thanks to the ‘Consumerization of IT,’ users...

Can Remote Device Monitoring benefit Field Service organizations?

March 3, 2015

How to deliver a knock-your-socks-off customer experience (CX) during Field Service? Does Customer Service experience ensure winning your customers for a rather longer tenure than anticipated? In a non-creepy style, of course. Today's field service...

Smart Phones for Smarter CRM

February 24, 2015

M-PESA, a phone-based money transfer and micro-financing service, are said to have had a profound impact on Kenyan households to manage their money. In a country where only 1 percent of Kenyans have a landline,...

The Modern Customer

February 17, 2015

A few weeks back I received a call from an advocate’s office asking me to visit the court with regard to a civil case filed against me. This took me by surprise and when asked...

Oracle Sales Cloud – Best Practice Data Model for Accounts, Contacts & Activities

February 4, 2015

Through releases 8 and 9, Oracle Sales Cloud started to standardize its data model around Accounts, Contacts, and Activities. Accounts Previously “Customers” object included both organizations and individuals to whom we sold. Organizations were called...

How to Best Utilize Oracle Sales Cloud Analytics?

October 2, 2014

Oracle Sales Cloud has prebuilt dashboards tailored for all sales roles. Sales Analytics allows users to track Pipeline Strength, Actuals against Quota, and Sales Team Performance in a single view. Dashboard reports allow users to...

Oracle Service Cloud Cross-Channel Contact Center Overview and Roadmap

October 2, 2014

Let’s start with channels, today we got numerous channels i.e., voice, emails, web, fax, texts, and many more including social media and to be very honest out these, web and social media are very hot...