Gartner & 1to1 CRM Excellence Awards 2011 for Customer Centricity

Through the joint awards program, Gartner partnering with 1 to1 Media, has announced the CRM Excellence Awards for the years 2010-2011. The awards were bestowed on the organizations that had the quest for customer centricity and have seen exceptional results from doing so.

“When analyzing the winning entries from this year and the past five years, there is a common thread amongst them all – these organizations execute on all eight dimensions of CRM with equal focus and enthusiasm,” says Johan Jacobs, a research director with Gartner who is also co-chair of the awards. “Organizations struggling with CRM projects should spend some time with the 2011 CRM Excellence Award winners to discuss the best practices deployed in achieving CRM success”.

This year the panel had 15+ judges, inclusive of Gartner Analysts and Industry Experts. This Customer Award honored the success of the organization that had covered four main criteria – Customer Analytics, Customer Experience, Enterprise Efficiency, and Integrated Marketing. They recognized three winners in each category; one winner among them hails from EMEA/APAC, and the others (One gold and One silver) from the Americas.

The 2010 Gartner & 1 to1 Media CRM Awards, EMEA/APAC, winners declared were:

• Customer Analytics: British Gas
• Customer Experience: University of New England
• Enterprise Efficiency: British Telecommunications plc
• Integrated Marketing: AKBANK T.A.S.

The awards will be given away to EMEA/APAC winners at the Gartner Customer Relationship Management Summit 2011 (London on March 14) and will honor the Americas winners at the 2011 Gartner Customer 360 Summit (Los Angeles on March 31).

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