Marketing budget leads generated, deals closed sales credits. These are the terms normally heard when we talk about Marketing & Sales teams and their contribution toward revenue generation. It’s very important to break down sales...

People spend hours and hours on social media conversations every week. What do they do exactly? Not even 10% of the people actually participate in these conversations; among those, only 1% create content. All others...

It is very much agreed upon by most businesses that Mobile is where the future of business lies. Talking about Mobile devices, names such as Google, Apple, and Microsoft are quite synonyms. Thanks to their...

Enterprise products are going through many transformations in the way they are visualized, built, deployed, and marketed. The marketing component is very important mainly because, historically, this industry was using a very traditional approach to...

Oracle CRM On Demand (CRMOD) Release 16 was my first encounter with a ready-to-use, complete End-to-End CRM application in a SaaS model, and it's needless to say that I am biased towards it. However, the...

Oracle CRM On Demand is a cloud-based CRM solution designed to provide highly efficient business processes to sales, service, and marketers. Its sophisticated configuration-based approach allows business users to control system behavior without relying on...

Customer Experience is the customer's experience of your relationship with the product that is owned by the customer. CX is a noun. Of course, CX is the essence of commerce. Absent CX, there is neither...

Oracle has one of the largest partner communities in the technology space. Thousands of partners are reselling, implementing, integration and building products for various Oracle business solutions. CRMIT has worked closely with number of Oracle...

High-Tech companies should be the leader in transforming the user's experience in the digital world. High-Tech companies are the front runners who are always trying to create innovative products, services/software, providing a platform to enhance...

The stereotype notion that has emerged in the industry is that Customer Experience or ‘CX’ is only meant for B2C businesses and consumers. I cannot disagree more! The problem is a social engagement or social...