CRM is typically seen as a technology solution to solve a business problem. But in reality, if you don’t have a clear understanding of CRM as a functional entity and don’t appreciate its need for...

CRM can be termed as a revolution taken up by all enterprises to optimize their sales, service, marketing etc., and reap benefits. Any CRM basically starts with the generation of the customer database in the...

Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), through an open call. This may be a paid or...

Through the joint awards program, Gartner partnering with 1 to1 Media, has announced the CRM Excellence Awards for the years 2010-2011. The awards were bestowed on the organizations that had the quest for customer centricity...