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Eloqua – the most elegant piece in Oracle CX Strategy

March 4, 2013

Ever since Oracle acquired Eloqua (Dec 2012), I started exploring Eloqua‘s fitment into Oracle’s Cloud Strategy, more specifically Oracle’s Cloud CX Strategy I discussed in couple of my previous posts in terms of how Fusion...

CRMIT to launch a new book: CRM On Demand Administrative Essentials

January 18, 2013

Today our team in CRMIT will be launching a new book “CRM On Demand Administrative Essentials” authored by our very own CRMITians, Padmanabha Rao and Venkatesan Sundaram. On Friday, Jan 18th, we’ll celebrate the book’s...

Customer Relationship Management: Its Goals and types

December 12, 2012

Adapting the correct ways of marketing is utterly important in today’s immensely competitive market. Every business entrepreneur knows that besides the quality of the products or services that they provide, a proper marketing technique is...

Oracle CRM On Demand new release features

December 5, 2012

With new Fusion CRM in place, Oracle is still continuously innovating and improvising its existing Oracle CRM On Demand product as well and has rolled out many new features in its respective releases like R19,...

101 on Big Data

October 23, 2012

Yup, the buzzword now is Big Data. People talk about big data in every conference even if it not relevant to the conference J as a technique to pull crowd ….But interestingly many are confused...

In memory database in Cloud …

October 18, 2012

I picked up this topic to blog not just because “Cloud” is my focus of interest but due to the reason that for the first time, I discovered SAP is a database company too. This...