In memory database in Cloud …

I picked up this topic to blog not just because “Cloud” is my focus of interest but due to the reason that for the first time, I discovered SAP is a database company too. This article talks about SAP’s Hana in-memory database in the Cloud model and its core differentiator from other DB vendors as its high-performance in-memory database, where the entire application data is stored in RAM instead of files.

I am not sure whether it is a strong differentiator as recently, in Oracle Open World, Oracle announced similar products though I am not quite sure about the availability of them in the cloud model.

Salesforce is a lead player and has one by the name Heroku.

Now it is interesting to note that this in-memory DB from SAP, Oracle, and Salesforce are slowly made available in the Cloud model where the clients are charged on an hourly basis depending on their usage, which makes it compelling for companies to buy.

Not sure what is Microsoft’s plan on this front (I read somewhere on velocity but haven’t seen any big announcements yet). Maybe we can expect an announcement shortly on its foray into cloud DB as a service space too …

Can SAP takes on Oracle / Salesforce / MSFT in the database market? Not sure about the conventional DB market, but it may be in the Cloud model …Let us wait and watch

Venkatesan Sundaram
Senior Director, CRMIT

Originally Published on Venky’s Blog